The British Association for Counselling and Psychotherapy (BACP) provides clear guidelines for private practitioners to ensure that therapy is delivered safely, ethically, and professionally. These recommendations cover how practitioners should present themselves, communicate with clients, and manage their practice. TherapyLaunch has been designed to follow these principles so that therapists can focus on their work without worrying about whether their online presence is meeting professional standards.

Clear and Honest Communication

The BACP advises that practitioners communicate with clients in a clear and honest way. This includes being upfront about qualifications, services, fees, and policies.

TherapyLaunch supports this by giving therapists structured sections where they can list their qualifications, membership numbers, and areas of expertise. Templates are built so that information such as session fees and cancellation policies are easy to find. This ensures that clients receive accurate information before making contact.

Transparency About Professional Status

BACP recommends that therapists make it clear if they are members of professional bodies and whether they are accredited. This transparency helps build trust and allows clients to make informed decisions.

TherapyLaunch provides dedicated space on each profile to include BACP membership details and accreditation status. The platform encourages therapists to display this information prominently so that clients understand the practitioner's professional standing from the start.

Informed Consent

Practitioners are expected to make sure that clients understand what therapy involves and what their rights are before therapy begins.

With TherapyLaunch, practitioners can include consent forms, privacy policies, and information about how sessions are run. Pages can be set up so that clients can easily review these materials before booking. This helps meet the BACP's requirement for informed consent in a simple and accessible way.

Accessibility and Inclusivity

The BACP highlights the importance of making therapy accessible and avoiding discrimination. Practitioners are encouraged to consider client needs when presenting their services.

TherapyLaunch websites are built to be mobile responsive and accessible across different devices. Pages use clear fonts, readable text sizes, and strong contrast to help clients with visual impairments. Practitioners can also add content about their approach to inclusivity, making it clear that their practice is welcoming and accessible.

Professional Presentation

BACP guidelines state that practitioners should present themselves in a professional way. This applies to both in-person practice and online presence.

TherapyLaunch websites are designed to look professional, with simple layouts and consistent use of fonts and colors. This helps practitioners maintain a professional image that reflects the seriousness of their work and aligns with BACP’s expectations.